Some beliefs are fundamentally changing in 21st century management. New start-ups should start with these new beliefs in mind. The following changes are not yet complete […]
– The management of the industrial age gives topmost priority to profit whereas in the information age the topmost priority is customer satisfaction. In the Western […]
Many new ideas have emerged in marketing in six decades… – Three ideas are more important than four ‘P’s’ or four ‘A’s’. STP means segmentation, targeting […]
